CASE STUDY
Sasso RnBrunch Activation
New Event ActivationClient: Sasso Italiano
Location: Brisbane
Completed: 2025-2026
Scope: Concept Creation, Campaign Strategy, Creation Direction, On-ground Implementation
Sasso approached us with a clear challenge: Saturdays needed to feel bigger, louder and culturally relevant. They didn’t just want a promotion - they needed a concept that would cut through Brisbane’s saturated brunch scene and give guests a reason to choose Sasso.
We created Sasso RnBrunch - a lifestyle-led activation blending curated RnB music, elevated share-style dining and high-energy atmosphere. It wasn’t just about food; it was about mood. A space where guests came for brunch but stayed for the vibe.
From naming and concept development to campaign rollout, paid ads, creative direction and on-ground implementation, we built the activation as a full ecosystem - digitally amplified and designed to convert.
More than an event - Sasso RnBrunch became part of the brand’s cultural rhythm.
Scope of Work❋ Activation Concept Creation
We developed the Sasso RnBrunch concept from the ground up — defining the name, positioning, music direction and experiential pillars to ensure it felt culturally relevant, commercially viable and distinctly ownable.
❋ Creative Direction
We established the visual and tonal direction across all touchpoints - from artwork and digital assets to mood, styling and messaging - ensuring the activation felt elevated, energetic and brand-consistent.
❋ On-Ground Implementation
Beyond strategy, we oversaw the live execution — coordinating talent, timing, venue flow and brand presence to ensure the activation translated seamlessly from concept to real-world experience.
❋ Campaign Strategy & Rollout
A multi-channel launch strategy was mapped to build anticipation, drive bookings and sustain weekly momentum - aligning paid, organic and in-venue promotion into one cohesive campaign rhythm.
❋ Content Production
High-impact photo and video content was captured and produced to showcase the atmosphere, crowd energy and dining experience - optimised for social engagement and paid performance.
The result?
What began as a concept to energise Saturdays became a high-performing revenue driver - embedding itself into Sasso’s weekly rhythm and strengthening the venue’s market position.
The activation delivered immediate commercial impact.
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Significant uplift in booking volume and venue capacity utilisation
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222% increase in Saturday revenue
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Stronger repeat visitation and sustained weekend momentum
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Increased social engagement and campaign reach