CASE STUDY
9MILE Detroit Style Pizza
New Brand Design & Identity SystemClient: 9MILE
Location: Melbourne
Completed: January 2026
Scope: Brand Identity, Website, Launch, Signage
Silo No.9 approached us to create a bold new sub-brand - 9MILE - a Detroit-style pizza concept built on flavour, texture and attitude.
The objective was clear: develop an unapologetic brand identity that matched the product’s heavy, square-cut presence. It needed to feel confident, gritty and culturally grounded — distinct enough to stand on its own, yet strong enough to grow beyond its launch venue.
A bold product deserved a brand that hit just as hard.
Scope of Work❋ Full Visual Identity
A complete brand system including logos, colour palette, typography and photo direction — designed to create a cohesive, recognisable and scalable visual presence.
❋ Web Design & Build
A clean structured, conversion-focused website that translates the brand into a seamless digital experience across all devices.
❋ Brand Launch & Rollout
A coordinated launch strategy across digital platforms to build awareness, drive engagement and establish immediate market presence.
❋ Signage, Merch & Promo Collateral
On-site signage, branded merchandise and printed promotional assets developed to reinforce brand impact, enhance customer experience and maintain visual consistency across touchpoints.
9MILE WEBSITE
We designed and built the 9MILE website to feel clean, fast, punchy and brand-led, translating the gritty, Detroit-inspired identity into a seamless online experience.
Our scope included:
Full website design direction
UX structure & customer journey mapping
Menu integration & ordering pathways
Copy refinement aligned to brand tone
The result?
A distinctive, street-led brand that feels confident, gritty and ownable - designed to scale beyond a single location.